Pabst Blue Ribbon x H Collective
Worked with H Collective to showcase the Hipster Beer Brand’s “Portability of Fun” nation-wide social campaign amids an activity. Conceptualized and executed 12 final deliverables for social content and branding assets.
THE BRIEF: Document you and your friends hanging out over some beers. In one shoot, display the portability of fun by capturing PBR amidst an activity.
THE PITCH: Group shoot / boys motorcycle/ dirt bike repair night in a not-so glamorous work shed drinkin’ beers, listening to music, and fixing bikes.
THE RESULTS: 12 deliverables, 2 licensed images